"digital collection-bronze owl-shaped Zun with inscriptions of Fu Hao" is released

"Focus on 2021 - N possibilities of guochao becoming popular" cultural and creative development seminar was opened in Zhengzhou, Henan Province on December 16. The word "guochao" means "incorporating culturally Chinese elements into the latest trends".

At the meeting, representatives from museums around the country, universities, enterprises and cultural and creative enthusiasts were divided into six groups. Around the six topics of cultural and creative development, they deeply communicated and discussed the new definition and value of guochao, the museums development enabled by guochao, digitalized new guochao fashion, the shaping and development of cultural and creative brands, the guochao popularity under the background of integration of culture, tourism, culture and creation and the guochao under intergenerational evolution.

"Cultural creativity is one of the effective carriers and ways for cultural relics to be well-known by people, an effective extension of social education carried out by the museum, and an indispensable content to improve the modern service function of the museum."Wan Jie, secretary of the Party Committee of Henan Museum, said in his welcome speech.

"Henan Museum actively adapts to the characteristics of the times, innovates the management mode, enhances cultural communication through brand effect, actively integrates into the market to build a platform, coordinates online and offline marketing and publicity, and finally creates a distinctive cultural and creative development mode of Henan Museum." Ma Xiaolin, director of Henan Museum, shared new thinking on cultural and creative development.

At this meeting, Henan Museum released two new digital cultural and creative products: "digital collection-bronze owl-shaped Zun with inscriptions of Fu Hao" and "the director teaches archaeological knowledge" animation short video. "Digital collection-bronze owl-shaped Zun with inscriptions of Fu Hao" is the first digital collection produced by Henan Museum, and together with the small program "participate in archaeology together", it has become a new exploration of Henan Museum towards digital cultural creation.The short video of "the director teaches archaeological knowledge" popularizes archaeological knowledge together with the archaeological blind box, a popular product of Henan Museum, in an easy-to-understand cartoon image, so that everyone can feel archaeology in excavation and know archaeology in watching.