Song Liping presides over the symposium and gives a speech.

Wan jie makes a speech.

Culture and Tourism Department of Henan Province holds a symposium in Henan Museum.


archaeological blind box

Culture and Tourism Department of Henan Province held a symposium on cultural and creative development in Henan Museum on Dec. 10, 2020.

Song Liping, secretary of Culture and Tourism Department of Henan Province attended the symposium. Some other leaders from Henan Museum, Henan Provincial Library, Henan Art Museum, some colleges and universities of Zhengzhou, cultural and creative enterprises attended the symposium too.

At the symposium, Wan Jie, secretary of the Party Committee of Henan Museum, made a report on the hot topic of the cultural and creative product the "Archaeological Blind Box" which gained widespread popularity on the internet recently.

Wan jie said the success of online marketing and publicity of archaeological blind boxes series are not by accident. This was inseparable from the efforts of the professional team. At present, sales of the cultural and creative products not only got the social benefits on imparting the cultural knowledge, but also improved the economic benefits.

At last, Song Liping made a summary speech. She said that the cultural creativity will be limitless and the industry will have a bright future too. With the development of the times, the cultural and creative products will be more and more popular in the public.

Song Liping also emphasized that firstly we should grasp the opportunity of developing the cultural and creative industry and produce more products with plentiful cultural content. Secondly, we need to scientifically demonstrate the planning, make a rational distribution and have a long-term vision. Thirdly, the core of the product should be focused on the innovation, design, production, sales and publicity. We also should create a series of influential cultural and creative products in a true sense, and promote the integrated and branded development of the cultural and creative industry in Henan Province.

At present, we should introduce the archaeological experience to the common people, bring along cultural relics to life and attract more young people to learn about the extensive and profound Chinese culture from another side. This will help strengthen our cultural confidence and highlight the charm of the traditional culture.

The experts and leaders from the cultural and creative enterprises all gave their suggestions and brainstorms on development of cultural and creative industry at the symposium.